Field program
We are committed to in person canvassing within the jurisdictions of the Kansas City Election Board, St. Louis City, and North St. Louis County.
We will particularly target precincts with large numbers of likely unregistered Black and Latinx voters.
We hope to register at least 50,000 voters in these regions in 2024. We will continue to grow our program to be year round, expanding capacity to other regions of the state. This year, our goals may continue to increase and our geographies will expand if we raise additional resources.
Mail Program
We are committed to three flights of mail targeted to underrepresented unregistered voters. Our first two mailings have been received in households and we have a final mailing scheduled for August.
Digital Program
We are advancing a broad-spectrum online voter registration program leading up to the fall voter registration deadline that includes both static creative and video and audio creative. We will begin on Facebook, Instagram, and potentially YouTube and analyze performance before expanding to other platforms like TikTok. We will not run content on X.